All signs lead to #OOH2016 Neons Award

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This quote perfectly sums up the importance of the Out of Home Awards.”A picture is better than a 1000 words” and at #OOH2016 Neons Award we will take a look at the bigger picture with some of the most eminent marketing and advertising gurus of India.

 

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What’s the bigger picture you ask?

“The BIGGER Picture” refers to a keen understanding of where out of home fits into the “the big picture” of media. What the strengths are and where it is getting lost. Why brands are still apprehensive in adopting the medium. What the domains’ challenges are including still being unorganized, unaccountable and unsatisfactorily measurable. Accepting ground realities, moving around them to not only capture the brands attention but positioning out of home as the dominant media through ad campaigns. Further, while the world over the OOH medium embraces digital, in India it still is only 10% of the universe. In such a scenario isn’t OOH still ill equipped to embrace creatively the real power of the digital integration. What are the roadblocks? While the world is pegging a 2020 vision India OOH is still stuck 20 years back. To this increasingly complex big picture – lets look at putting solutions to work – it may require shifting focus from working in silos on out of home advertising, to looking at the essential role out of home can play in the broad advertising perspective.

Panel 1: Vision 2020 : Looking forward or stuck 20 years back

  1. Adopting Technology for enhanced customer experience integrating with digital media – Are we ready to invest first and reap later?
  2. Integrate hyper local media with other traditional media touch point for sustained awareness- ready to embrace the larger picture that fits into National campaigns while continuing the retail outreach?
  3. Innovation & Engagement are 2 sides of the same coin- is enough Innovation being done or merely properties are being engaged for revenues

Panel 2: Big Impact: Show me the money!

  1. Making an impact that can easily be mapped through analytics converting hesitant brands- are we ready to adopt a single currency and help it grow beyond its loop holes?
  2. Is OOH with its reach really a cost effective option for brands as compared to other media available ?
  3. Integrate Client expectations with planning and buying systems, utilize established ROI models, integrate with mobile and other technologies along with standardization & understanding new systems and services may offer a way forward – are we taking concrete steps to embrace these?

Some of the most experienced and innovative minds in the industry are part of our panel.Including the legendary marketer Mr.Anup Jain.

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Here are the other luminaries who will be part of the panel.

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So come join e4m and NewsD for this event on March 31st at Leela ,Gurgaon.

About  the event:

Welcome to 6th edition of e4m NEONS Awards for Outdoor Advertising & Digital Signage. OOH Conference and awards were established in 2011 to reward excellence in outdoor media.

The first five editions were highly endorsed by the Industry. This edition will recognize and reward the exceptional work in OOH Advertising and Digital Signage from time period between January 2015 to December 2015.

To buy tickets for the event log on to http://bit.ly/ooh2016 .
To know more about exchange4media click here.
Download NewsD for all the latest updates from here.

Follow us on Twitter @e4mevents .

 

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Enba Awards 2015 : Recognizing the pioneers of News Broadcast

“Do not spray into eyes, I have sprayed you into my eyes
3:10 pm, Capa pends death, quivers, last rattles, last chokes
All colors and cares glaze to gray, shriveled and stricken to dots
Left hand grasps what the body grasps not, le photographe est mort

Three, point, one, four, one, five, alive no longer my amour, faded for home May of ’54
Doors open like arms my love, painless with a great closeness
To Capa, to Capa, Capa dark after nothing, re-united with his leg
And with you, Taro” ~ Alt-J ,Taro.

 

So begins the magnum opus by British alt-rock giants,Alt-j celebrating the love affair between Capa and Taro,and their re-union after death.
It all began with a photograph in 1934,Andre Friedman ,a struggling photographer was on the lookout for potential models for a brochure.He met Gerta Pohorylle in a cafe in Paris and the rest is history.

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Gerda Taro and Robert Capo ,circa 1936

Together ,Andre Friedman and Gerta Pohorylle would change their names and their destiny,becoming Robert Capa and Gerda Taro ,the most celebrated visual chroniclers of the Spanish civil war.They would change the nature of war photography ,reinventing the form that resonates to this day.

“If your pictures aren’t good enough,you are not close enough”

This quote by Capa would become a dictum by which ensuing generations of war photographers worked.During the Spanish civil war ,in one famous series of pictures ,Capa captured Taro crouched ,camera in hand,behind the wall beside republican soldier.In another,perhaps the most well-known war photograph ever,Capa captured a militiaman at the very moment of his death from a sniper’s bullet.

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Loyalist Militiaman at the Moment of Death, Cerro Muriano, September 5, 1936.© Cornell Capa

Capa is also credited with coining the term Generation X, using it as a title for a photo-essay about the young people reaching adulthood immediately after the Second World War.  Capa said,

“We named this unknown generation, The Generation X, and even in our first enthusiasm we realized that we had something far bigger than our talents and pockets could cope with.”

This brave but cavalier approach would cost both Gerda Taro and Robert Capo their lives.On Sunday 25th July,Taro was killed in Brunete, while covering the Spanish civil war when her car was rammed by an out of control  republican tank.Transported to a nearby field hospital ,Taro died from her injuries.According to Irene Golden,the nurse on duty,her last words were :

“Did they take care of my camera?”~Gerda Taro’s last words.

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Gerda Taro in Spain, July 1937 source:wikipedia

Robert Capo lost his life when he stepped on a landmine on May 25th,1954 during the first Indochina War at the age of 40.They both believed that their photograph could change the world and change the way people think.And their photographs did.

Their legacy lives on to this day.The 2015 edition of exchange4media news broadcasting awards wants to carry on the legacy of Capo and Taro.Recognizing the pioneers of the Indian news  industry who have constantly pushed the boundaries in search of truth.

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Join us on 13th of February,when we celebrate the spirit of freedom and the legacy of  pioneers like Capo and Taro who have shaped journalism as we know it now.

For more info on enba2015  click here.
To know more about Robert Capa click here .
To know more about Gerda Taro click here.
Listen to Alt-j’s tribute to Capa & Taro here.
Visit Magnum photos for a collection of Capa & Taro war photographs.