Industry experts on what plagues digital media in India & why

Indian Digital Media Awards aim to bring top industry leaders, marketers, brand custodians and decision makers of the country under one roof. The 8th edition of #e4mIDMA is scheduled to be held on 16th June 2017 at Taj Santacruz, Mumbai. This year’s grand jury was chaired by Manoj Kumar, Managing Director & Area General Manager – ISC, GlaxoSmithKline Consumer Healthcare.

Keep reading to know the sentiments of the grand jury members on what plagues digital media in India & why.

Juzer Tambawalla, ‎Head Of Marketing, Franklin Templeton Investments

There is a gap in the pace at which technology is evolving and the ability for marketers to leverage it. Platform owners like Google, Facebook, and LinkedIn etc. will have to take ownership of strengthening the intellectual capital of the ecosystem.

Prashanth Challapalli, Chief Integration Officer – South Asia, The Leo Burnett Group

Digital is still a nascent practice, it’s only about 10 years old here. To expect AR and VR and other innovations to take off is unrealistic because we don’t have the infrastructure…

Rob Aalders, Serial Entrepreneur

The synergy between ecommerce and digital media needs to develop in India. Many young people use internet a lot, the growth numbers are staggering. Yet technology is not available for all which is a great pity.

Sumit Aggarwal, Director, Oracle Marketing Cloud

Excessive obsession with performance and ROI and not focusing on consumer experience plagues digital media in India today. If we fix consumer experience, engagement and journey, rest will automatically start delivering.

Manoj Kumar, Managing Director & Area General Manager – ISC, GlaxoSmithKline Consumer Healthcare

A common currency of measurement and a common industry agreement on what constitutes a view is needed. Regional language content has huge headroom for growth in India; especially with regional search coming in on Google.

Manik Nangia, Director Marketing & Chief Digital Officer, Max Life Insurance

  1. Measurement mechanisms aren’t robust and ability to audit is limited.
  2. Not enough effort is being put into triangulating the Message, Media& Audience – these three need to be in-sync for marketing to work!

Delna Avari, Mentor and Consultant

I believe we have grown by leaps and bounds and in many ways are leading the charge so to speak. Yet, there is a reality that we think of digital separately & at times as an afterthought even today. There is a lot of jargon that still floats about and structures are still too complex. Also the focus on true/real v/s notional ROI is not adequate.

Jonathan Bill, Co Founder CEO, Credit Mate

India is still plagued by dubious advertising ROI and poor accountability especially among ad networks. In the end this causes advertisers to focus their spends on a few international platforms.

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Keynote Sessions & Knowledge Workshops @TechManch Digital Conference 2017

It’s time for the 8th edition of exchange4media’s Indian Digital Media Awards. These awards will be held on June16, 2017 at Taj Santacruz, Mumbai. This year along with the Indian Digital Media Awards we are also introducing the TechManch Digital Conference 2017, which focuses on the latest developments in the digital and social media domain. TechManch offers specific, tangible and actionable solutions for brands and agencies to exploit and transform their businesses through unique digital marketing strategies.

TechManch will also provide a platform to learn from top ranked global digital marketing influencers through keynote sessions and knowledge workshops which include:

Keynote with Jeffrey Dachis, CEO and Founder of OneDrop

Topic:  The story of success with Razorfish from Transactional to Transformational

Learn the success story of Razorfish in turning challenges to opportunities as one of the pioneering agencies of the digital medium. Agencies stand to lose unless they are adapt to technology, data & transform fast.

Keynote with Jeff Bullas, CEO , Pty Ltd

Topic:  1-2-3 Key Pillars for Digital Marketing success

Learn how to stand out, break the clutter and stay relevant to your consumer. The reach to consumers is now linked to paid traffic through large publishers. Learn how to attract swarms of visitors without paying huge sums. Move towards the democratisation of the fragmented online web.

Keynote with Donna Moritz, Social Media  & Visual Marketing Specialist, Socially Sorted

Topic: Get a Socially Visually

Learn how to use visuals to tell your story whether through influencer marketing, user generated content, live video and other tools specific to your grow consumers. Think differently about how marketing, social media and visual storytelling has changed

And if Donna Moritz delights you then go further attend her workshop on – Hot Tools for Visual Storytelling. In the other workshop, one can exploit influencer marketing strategies with an international social media trainer & consultant with Zoe Cairns, Speaker, Trainer and Consultant

Apart from the keynote sessions and workshops there will also be a panel discussion on Campaign Fever: Going Viral

So, this year Indian Digital Media Awards brings to you a complete digital media learning package including keynote sessions and workshops from Global Digital Marketing Influencers.

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Pitch Top 50 Brands 2017: Be part of the power list…

The 7th edition of Pitch Top 50 Brands is scheduled for July 2017. One of the most coveted industry awards; it was formulated with an objective to unveil the top 50 brands in 10 categories. The idea is to acknowledge the impactful, efficient and commendable marketing practices being upheld by brands. The process aims to identify the best approaches with respect to idea and innovation, consumer connect, communication impact, execution and results.

The various categories for Pitch Top 50 Brands for which nominations can be submitted include: Social Contributors, Impactful Debuts, Evergreens, Globetrotters, Resurgents, Bottom of the Pyramid, Master Connectors, Digital Strategists, Disruptors and Affluent. It must be noted that there is no fee involved in nominating for Pitch top 50 Brands. After an extensive research consisting universe of brands, top 300 brands will be announced by the mid of May. The research will have a mixed method which includes quantitative and qualitative methods. The final 150 brands will be evaluated by the esteemed jury to discuss, debate and come out with the Top 50 brands in India.

Every year Pitch Top 50 Brands hosts a jury that represents an array of eminent jurors across all sectors. This includes CMOs, VPs and Marketing Heads from multinationals, large advertisers and media agencies.  This year the jury will be led by Sanjay Behl, CEO – Lifestyle Businesses, Raymond Limited. He will be accompanied on the jury by Sanjay Gupta, Vice President – Marketing, Nissan Motor India Pvt Ltd, Shubhodip Pal, Chief Operating Officer, YU Televentures, Vikrant Mudaliar, Chief Marketing Officer, and many more dignified personalities from the industry.

The physical jury meet of the prestigious Pitch top 50 Brands will be held on 20th June 2017 and the award night will take place in July 2017.

Nominations are open to all brands / organizations having their operations in India.

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Top 3 Digital Marketing Trends to Watch Out For in 2017

Digital is fast overtaking the traditional advertising mediums like Print, Radio and Television. As data becomes easily accessible and with smartphones making inroads to tier 1 and tier 2 cities, the digital advertising pie is witnessing aggressive growth in India.

As per the recently released Pitch Madison Advertising Report 2017, the digital advertising market had an impressive growth of 43% in 2016. From the last five years it has been growing at more than 30% every year. In fact, Digital is the only medium that has grown more than the earlier projections and the only sector that was not much affected by demonetization. The Digital advertising market has now crossed the Rs 7,300 crore mark.

The report also highlights how the consumption of Digital video content and hence spends on online video advertising have skyrocketed in 2016. The continued growth of Digital is fuelled by mobile, online video and social media, which are increasingly attracting more advertising investment.


Pitch Madison Advertising Report forecasts top trends of Digital Marketing in 2017:

  1. Spends on video ads are expected to show huge gains: Video ads are likely to be more popular in 2017 and will account for a major share of the overall ad spends in the digital space. This is largely driven by higher Internet speeds and an increase in mobile advertisements.
  2. Programmatic buying is likely to get more traction: Programmatic Buying has seen some traction in 2016 this is likely to get a little steam in 2017 due to its cost effectiveness and focused target audience reach as the murmurs on lack of transparency die down.
  3. Spends on Mobile advertising will increase: With more users on mobile, spends will be strongly focused on this platform; and whether it is Search, Social or Video, lion’s share of all ad impressions will be delivered on the mobile device.

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Digital & Social Media experts at IDMA TechManch Conference – 2017

The inaugural edition of IDMA TechManch Conference 2017 will focus on the latest developments in the digital and social media domain. It will also offer crucial insights about current trends in the industry and engagement of brands in a fragmented yet monopolized environment.

TechManch will also provide a platform to learn from top ranking global influencers and Indian brand gurus on a range of topics like: how to reach the attention deficit audience, attracting genuine visitors and challenging fake traffic. The other highlight would be a series of targeted workshops including techniques of snappy visual storytelling and doing social media marketing the right way.

Speakers at IDMA TechManch Conference 2017

Jeff Bullas, CEO,

Bullas is an entrepreneur, blogger, author, marketer and speaker and has been working with personal brands and business’s to optimize their online personal and company brands with emerging technologies, content, social media technologies and digital marketing. He believes in “Inspire and educate people to win at business and life in a digital world.” Jeff has spent most of his career involved with information technologies, telecommunications and the web.

Jeffrey Dachis, CEO and Founder of OneDrop

OneDrop is a simple, powerful and convenient mobile platform for managing diabetes. Dachis envisages to bring the quantified self movement, internet of things, big data and mobile computing to people with diabetes as a simple and fully integrated solution. A digital visionary and serial entrepreneur, Dachis previously co-founded and served as CEO and Chairman of Razorfish, the well known digital marketing solutions firm.


Zoe Cairns, Social Media Speaker, Trainer and Consultant

As a social media specialist, Cairns works with many companies, brands and Fortune 500 companies to make sure that they have a strategy and know how to implement high profile campaigns to get the maximum from their social media activities.

Donna Moritz, Founder of Socially Sorted

Moritz is a Content Strategist, Social Media Speaker and Award-Winning Social Media Blogger. She loves to help businesses which use Visual Social Media & Content Strategy to get more traffic shares and sales in their business. She has also been a speaker at some of the world’s most respected Social Media Marketing events such as Social Media Marketing World, Pro-blogger Event, Social Media Tourism Symposium.

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Presenting the Jury of Indian Digital Media Awards 2017

It’s time for season 8 of exchange4media’s Indian Digital Media Awards and TechManch Conference. These awards were established in 2010 to acknowledge and reward both individuals and organisations for the best work done in the ever growing digital, advertising and marketing domain, specifically internet, mobile, gaming, social media and blogosphere. These awards will be held on June16, 2017.

This year we have invited entries under five major categories: WEB, Mobile and Tablets, Social Media, Search and PPC Campaigns and Special Awards which are further divided into 31 sub- categories. The entries are judged via two tier process. First is online screening, wherein the entries are shortlisted followed by jury meet where all the shortlisted entries are presented and winners are selected.

The jury this year will be led by GlaxoSmithKline Consumer Healthcare’s Managing Director & Area General Manager – ISC – Manoj Kumar. He will be accompanied on the jury by industry stalwarts like Aditya Awasthee, Angel Investor & Mentor, Annurag Batra, Chairman & Editor in Chief, BW Businessworld & exchange4media, Delna Avari, Mentor and Consultant, Jitendra Gupta, MD/Founder, Citrus Payments, MD, PayU India, Juzer Tambawalla, Head Of Marketing, Franklin Templeton Investments, Mahesh Israni, Chief Marketing Officer, Parag Milk Foods Ltd, Manish Kalra, Chief Business Officer,, Shalabh Saxena, Chief Operating Officer, Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited, Srinivas Jain, Executive Director & Chief Marketing officer – Strategy and International Business, SBI Funds Management Private Limited, Vani Gupta, Marketing Director, Indian Snacks, PepsiCo India Holdings Ltd, Vasantha V Kumar, Director, Marketing & Communications, IBM, India & South Asia and Manik Nangia, Director Marketing & Chief Digital Officer, Max Life Insurance

Look forward to the Jury meet on June 2 at St. Regis, Mumbai and TechManch Conference & Indian Digital Media Awards on June 16 at Taj Santacruz, Mumbai. Book your seats today to attend the event.

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Over 350 entries across 20 categories competing in this year’s e4m NEONS OOH Awards

It is time for yet another season of exchange4media NEONS OOH awards, which will be held on March 24, 2017. These awards were established in 2011 to acknowledge and reward both individuals and organisations for the best of work done in the Out of Home or Outdoor advertising industry in India.

The physical jury meet of the prestigious OOH awards will be held on March 16, 2017 wherein the winners will be decided. The online screening of entries has already started. This year we received over 350 entries in 20 categories. The entries received are from agencies, media owners and brands alike. The awards are given away for the work done in between January 2016 to December 2016. The agency representatives will be given an opportunity to meet the jury board and present their case in the synergy category.

The jury for exchange4media NEONS OOH awards 2017 will be led by Sandeep Kaul – CEO, India Tobacco division, ITC. He will be accompanied on the jury by industry pioneers such as Akshali Shah, VP- Strategy, Parag Milk Foods, Bharat Kharbanda, Marketing Head, Assistant Vice President, Electric Fans & Home Comfort Business, Usha International, Chandrahas Panigrahi, Sr. Director and Consumer Business Head, ACER, Deepti Dang, Chief Marketing Officer, Printing System, HP India, Kanika Mittal, Director – Brand Marketing and Communications, Reebok India, Manu Seth, Sr. Director, HTC South Asia, Nomit Joshi, Head Marketing, Gionee India, Pavan Singh, Head Marketing, Amul, Shipra Srivastava, Director- Marketing, OLX India.

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All signs lead to #OOH2016 Neons Award


This quote perfectly sums up the importance of the Out of Home Awards.”A picture is better than a 1000 words” and at #OOH2016 Neons Award we will take a look at the bigger picture with some of the most eminent marketing and advertising gurus of India.



What’s the bigger picture you ask?

“The BIGGER Picture” refers to a keen understanding of where out of home fits into the “the big picture” of media. What the strengths are and where it is getting lost. Why brands are still apprehensive in adopting the medium. What the domains’ challenges are including still being unorganized, unaccountable and unsatisfactorily measurable. Accepting ground realities, moving around them to not only capture the brands attention but positioning out of home as the dominant media through ad campaigns. Further, while the world over the OOH medium embraces digital, in India it still is only 10% of the universe. In such a scenario isn’t OOH still ill equipped to embrace creatively the real power of the digital integration. What are the roadblocks? While the world is pegging a 2020 vision India OOH is still stuck 20 years back. To this increasingly complex big picture – lets look at putting solutions to work – it may require shifting focus from working in silos on out of home advertising, to looking at the essential role out of home can play in the broad advertising perspective.

Panel 1: Vision 2020 : Looking forward or stuck 20 years back

  1. Adopting Technology for enhanced customer experience integrating with digital media – Are we ready to invest first and reap later?
  2. Integrate hyper local media with other traditional media touch point for sustained awareness- ready to embrace the larger picture that fits into National campaigns while continuing the retail outreach?
  3. Innovation & Engagement are 2 sides of the same coin- is enough Innovation being done or merely properties are being engaged for revenues

Panel 2: Big Impact: Show me the money!

  1. Making an impact that can easily be mapped through analytics converting hesitant brands- are we ready to adopt a single currency and help it grow beyond its loop holes?
  2. Is OOH with its reach really a cost effective option for brands as compared to other media available ?
  3. Integrate Client expectations with planning and buying systems, utilize established ROI models, integrate with mobile and other technologies along with standardization & understanding new systems and services may offer a way forward – are we taking concrete steps to embrace these?

Some of the most experienced and innovative minds in the industry are part of our panel.Including the legendary marketer Mr.Anup Jain.

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Here are the other luminaries who will be part of the panel.


So come join e4m and NewsD for this event on March 31st at Leela ,Gurgaon.

About  the event:

Welcome to 6th edition of e4m NEONS Awards for Outdoor Advertising & Digital Signage. OOH Conference and awards were established in 2011 to reward excellence in outdoor media.

The first five editions were highly endorsed by the Industry. This edition will recognize and reward the exceptional work in OOH Advertising and Digital Signage from time period between January 2015 to December 2015.

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1.  Have your work seen by the best.
OOH Neons winners are selected by a Jury process comprising of some of the best known and experienced people of the industry!It’s a chance to get recognized by the pioneers who have shaped the course of some of the biggest brands in the country!The 2016 edition features heavy weights like Pallavi Singh of Harley Davidson,Sanjeev Handa of Maruti Suzuki fame & marketing guru Vivek Malhotra of the India Today Network.Seriously!Can it get any better?




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2.Make yourself a household name.
Every major news network and publication house follows e4m events.The award function is followed with great fanfare on social media too.The kind of attention that comes with winning a Neons Award also wins new clients, bolsters start-ups, and makes people aware of your great work.


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3.Meet the who’s who of the Industry,Network like a boss!
All the movers and shakers from the OOH industry will be present.Its a chance to meet your idol,network with people and foster new business and personal relationships.There ain’t a better place than the OOH Neons Award!


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4.Know the future !
The 2016 edition will be host to the OOH conference.Its your chance to meet the experts and listen to them while they discuss the future of OOH in India.Who knows?You might get an epiphany which can re-shape and revolutionize the industry.


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5.Claim your place in history.
We have been honoring the very best in the Outdoors since 2011.This edition will recognize and reward the exceptional work in OOH Advertising and Digital Signage from time period between January 2015 to December 2015.Help us continue celebrating the most innovative, creative, and transformative work that shapes the outdoor.


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Enba Awards 2015 : Recognizing the pioneers of News Broadcast

“Do not spray into eyes, I have sprayed you into my eyes
3:10 pm, Capa pends death, quivers, last rattles, last chokes
All colors and cares glaze to gray, shriveled and stricken to dots
Left hand grasps what the body grasps not, le photographe est mort

Three, point, one, four, one, five, alive no longer my amour, faded for home May of ’54
Doors open like arms my love, painless with a great closeness
To Capa, to Capa, Capa dark after nothing, re-united with his leg
And with you, Taro” ~ Alt-J ,Taro.


So begins the magnum opus by British alt-rock giants,Alt-j celebrating the love affair between Capa and Taro,and their re-union after death.
It all began with a photograph in 1934,Andre Friedman ,a struggling photographer was on the lookout for potential models for a brochure.He met Gerta Pohorylle in a cafe in Paris and the rest is history.

Gerda Taro and Robert Capo ,circa 1936

Together ,Andre Friedman and Gerta Pohorylle would change their names and their destiny,becoming Robert Capa and Gerda Taro ,the most celebrated visual chroniclers of the Spanish civil war.They would change the nature of war photography ,reinventing the form that resonates to this day.

“If your pictures aren’t good enough,you are not close enough”

This quote by Capa would become a dictum by which ensuing generations of war photographers worked.During the Spanish civil war ,in one famous series of pictures ,Capa captured Taro crouched ,camera in hand,behind the wall beside republican soldier.In another,perhaps the most well-known war photograph ever,Capa captured a militiaman at the very moment of his death from a sniper’s bullet.

Loyalist Militiaman at the Moment of Death, Cerro Muriano, September 5, 1936.© Cornell Capa

Capa is also credited with coining the term Generation X, using it as a title for a photo-essay about the young people reaching adulthood immediately after the Second World War.  Capa said,

“We named this unknown generation, The Generation X, and even in our first enthusiasm we realized that we had something far bigger than our talents and pockets could cope with.”

This brave but cavalier approach would cost both Gerda Taro and Robert Capo their lives.On Sunday 25th July,Taro was killed in Brunete, while covering the Spanish civil war when her car was rammed by an out of control  republican tank.Transported to a nearby field hospital ,Taro died from her injuries.According to Irene Golden,the nurse on duty,her last words were :

“Did they take care of my camera?”~Gerda Taro’s last words.

Gerda Taro in Spain, July 1937 source:wikipedia

Robert Capo lost his life when he stepped on a landmine on May 25th,1954 during the first Indochina War at the age of 40.They both believed that their photograph could change the world and change the way people think.And their photographs did.

Their legacy lives on to this day.The 2015 edition of exchange4media news broadcasting awards wants to carry on the legacy of Capo and Taro.Recognizing the pioneers of the Indian news  industry who have constantly pushed the boundaries in search of truth.


Join us on 13th of February,when we celebrate the spirit of freedom and the legacy of  pioneers like Capo and Taro who have shaped journalism as we know it now.

For more info on enba2015  click here.
To know more about Robert Capa click here .
To know more about Gerda Taro click here.
Listen to Alt-j’s tribute to Capa & Taro here.
Visit Magnum photos for a collection of Capa & Taro war photographs.